That’s according to a new study published in the Journal of Consumer Research, which found that commercials restore a sense of novelty to TV programming by breaking up the cycle which we become bored with following what’s on the screen.
http://freakonomics.blogs.nytimes.com/2009/01/23/please-embrace-this-commercial-interruption/
Comments [0]
A Smarter Stimulus- http://www.newyorker.com/talk/financial/2009/01/26/090126ta_talk_surowiecki
Comments [0]
Comments [0]